Beach music is the musical style which developed due to the advancement in the genres of music from the forties to the sixties.
While some followers called it the Carolina beach music by associating it with the shag swing dance style it meant a style varying from big band, blues, the jazz, doo-wop, boogie, rhythm, reggae, rockabilly and rock n roll.
1940s
The Ocean Drive section of North Myrtle Beach in the mid 40s. The youngsters were enjoying the easygoing beach dances and had convinced the DJ to add shag music to their list. The soundtrack made them young, foolish and happy.
In a short while, this music created in this South Carolina beach made a huge impact on teenagers who were there on a vacation, college students and the resort workers. This was supposedly how the Southeast United States witnessed the development of the new musical genre called the Beach music.
1950s
Beach music was enjoying the success of creating new waves in the history of music. But it had to deal with a sudden blow in 1954 when the hurricane hit the states causing massive destruction.
Later on plans were sought to revive beach music and the foremost being radio shows which focussed on beach music which was facing a setback. The clubs in those times indeed extended cooperation in this step to bring life once again to beach music.
1960-70s
The mid sixties and the seventies welcomed the beach bands wholeheartedly. It was mainly the sound of Motown and the R & B labels of the time which had influenced the launch of beach bands like The tams, The Embers, The Swinging Medallions, The Tassels, Bill Deal and the Rhondells, The Tassels, Harry deal and the Galaxies and the Chairman of the Board, the legends of shag music.
Newer beach music bands, classic oldies, outstanding Carolina beach music and the latest trendy innovative beach music that you can have for your killer shag or beach party. You'll find all this for four solid hours at The Beach music Awards Show.
Sponsored by a Virginian entrepreneur, the First Beach Music Awards show was the greatest event seen by South Carolina in 1881. The exceptional contributions and achievements made in beach music are also recognised at the CAMMY Awards Show.
The popularity was declining and hits were fewer than ever before in beach music during the mid seventies. Beach music had faced a lot of ups and downs throughout its journey in music history.
1980s
But the magnitude with which it came back in the 1980s is really commendable. The credit goes to those who incorporated a bit of disco and other changes to the oldies beach music which has now taken it new heights.
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